After a decade of turning products red in a fundraising fight against HIV/AIDS, Apple has finally
adopted the hue for its biggest product of all. This Friday, the company will start selling a striking red version of the iPhone, Cupertino’s latest collaboration with the
Product(RED) charity.
Once again, a portion of each red device sold will go to help fund the group’s work to battle the disease in sub-Saharan Africa, a partnership that has already resulted in some $130 million donated to the cause — more than a quarter of the total $465 million the charity has raised. According to (RED)’s CEO, Apple is the largest corporate donor to the fund.
https://techcrunch.com/2017/03/21/iphone-7-red/
http://www.apple.com/shop/buy-iphone/special-edition-iphone-7#01