Expanding fitness wearables in Africa, Garmin launches a watch line in Ghana with MTN

by on Apr 15, 2017 - 1 min read
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Media Credit: https://techcrunch.com/2016/12/20/expanding-fitness-wearables-in-africa-garmin-launches-a-watch-line-in-ghana-with-mtn/

First appeared on TechCrunch

Garmin has partnered with mobile telecom giant MTN to launch a line of fitness watches in Ghana. The GPS navigation and sports tech company will offer its vivoFit3, vivoMove, vivoActive, Fenix3, and vivoSmart activity trackers through select MTN Ghana distribution outlets.

In addition to MTN’s latest smartphone options, fitness conscious Ghanaians can now purchase a Garmin watch and receive a free three-month 900MB data bundle. The entry level price is around $148 for a vivoFit 3.

The Ghana move is part of a push to tap the potential of Africa’s expanding fitness market, according to Walter Mech, Garmin MD for Sub-Saharan Africa. “We’ve had a strong presence with our GPS tools products…but less emphasis on our health and wellness lines, so we started to look around for new countries and distribution models,” he said.

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