First appeared on TechCrunchGarmin
has partnered with mobile telecom giant MTN
to launch a line of fitness watches in Ghana. The GPS navigation and sports tech company will offer its vivoFit3, vivoMove, vivoActive
, Fenix3, and vivoSmart activity trackers through select MTN Ghana
In addition to MTN’s latest smartphone options, fitness conscious Ghanaians can now purchase a Garmin watch and receive a free three-month 900MB data bundle. The entry level price is around $148 for a vivoFit 3.
The Ghana move is part of a push to tap the potential of Africa’s expanding fitness market, according to Walter Mech, Garmin MD for Sub-Saharan Africa. “We’ve had a strong presence with our GPS tools products…but less emphasis on our health and wellness lines, so we started to look around for new countries and distribution models,” he said.